Zain Malik Video Concept Art

Aims
- unique
- distorted  (manipulated images)
- bold, innovative, hypnotic
- surreal

One direction (image = teeny bopper)

Concept Art - a type of illustration used to convey an idea for use in films, video games, animation, comic books or other media before it is put into the final product

Visualisation diagram -
- a rough diagram used to plan a product
- the diagram is static - hand drawn or produced on design software - but not moving
- usually shows the proposed design of a text in some detail
- used to access the financial and logistic viability of the creative team's design

Flat plans/wireframe - 
- a 2D drawing which represents how all elements are laid out in a print or web based text.
- includes all the elements which will be in the final product
- allows the designer to see if proportions of each elements are correct and that all required elements are included
- detail of each aspects is not included - purely a layout tool with each element labelled
- can also be used to plan the layout of a TV studio, prior to cameras coming in
- must be quick and easy to modify so that layout change can be made with minimal fuss

Prototype -
an early model of a media product. Particularly used in interactive media such as video games or websites
allows early testing of product to ensure the product meets the client and user needs, as well as has functional
- will not include all the stylistic elements required in the final product, but the key, core functional elements should be working

Page mock-up -
- similar to flat plans/wireframes, but content and colour schemes
- shown to clients to gain feedback before the final version
- used in print and online media
- new software means the page mock ups for interactive products now often include their interactive elements - this is now becoming a hybrid with prototype