Target Audience

- Primary, Secondary and Tertiary

- Demographics:
 age, gender, race, ethnicity, sexual orientation, geo-demographics, religion, political persuasion and social class

- Mass vs Niche

- Psychographics



- NRS social grade




Britbox -
ABC1 because you have to pay monthly to be subscription of £5.99 a month on top of loads of other bill and payments therefore you would need to have a sturdy income. They stream a wide range of shows such as Downton Abbey to Love Island, showing its diverse range of British, middle class, elders to British youths.


Primary Research
- observation
- surveys
- questionnaires
- focus groups
- interviews

Secondary Research
- online research
- documentaries
- books
- magazine/newspapers
- programmes/films

Qualitative Data  - An detailed response, why?
Quantitive Data - A statistic (eg. yes or no answer)

Who can do audience research? 
- The media producer who wants to carry out this project

When should audience research be done?
- before the project is carried out so you same plan it accordingly

Why should audience research be completed?
- so that you get an accurate understanding of your target audience

What research methods can be used?
- any primary or secondary research